Marketing, Advertising, and Social Media Compliance (3h)
The internet is full of promotional opportunities. Whether it’s a post on Facebook or a tweet linking to your new listing, a status update on LinkedIn, a virtual home tour on YouTube, or photo collage on Pinterest, you can easily promote your professionalism, highlight your expertise, increase your connections, and showcase your listings. Or you can fall flat on your face.
This course shows how to use the unique advertising and marketing opportunities available online to better serve your clients and customers, and further promote your own brand.
Course highlights include:
- How consumers—and agents and agencies—are using social media and how this is impacting the real estate industry
- How to use various social media platforms—including Twitter, Facebook, LinkedIn, YouTube, and Pinterest—to promote your business and better serve your clients and customers
- How various social media platforms differ and how to select the ones that are best for you and your needs
- Tips for creating an online marketing strategy
- Legal and ethical issues surrounding online marketing
- Copyright law, trademarks, and public domain content
- Tips for avoiding common social media missteps.
- Activities and scenarios to provide real-world context for course content
State Requirements For Washington
Washington State Requirement Details for Real Estate Continuing Education
Renewal Date: Every two years
Hours Required: 30 hours
Renewal for Brokers:
First Renewal:
- 30-hour Advanced Practices Course
- 30-hour Real Estate Law Course
- 3-hour Current Issues in Washington Residential Real Estate Course
- 6-hour Wasington Real Estate Fair Housing Course
- 21 hours of other approved continuing education
You must start these hours after the date you're first licensed. If you haven't taken the initial 6-hour Washington Real Estate Fair Housing course, you must take it first.
- Once you've taken the initial 6-hour course, you must take the 3-hour Washington Real Estate Fair Housing course each time you renew.
- At least 30 hours, including:
- 3-hour Current Issues in Washington Residential Real Estate Course
- 3-hour Washington Real Estate Fair Housing Course
- At least 27 hours other approved continuing education
- At least 15 hours must be completed within 24 months of your renewal date.
- You may also use up to 15 hours of unused continuing education completed within 48 months of your renewal date.
Inactive renewals
- No Continuing Education required to renew an inactive license.
- If you want to activate your license, you may need to meet the education requirements for an active license.
Renewal for Managing Brokers:
- At least 30 hours, including:
- 3–hour Core Course
- 3-hour Fair Housing Course
- At least 24 hours other approved continuing education
- At least 15 hours must be completed within 24 months of your renewal date.
- You may also use up to 15 hours of unused continuing education completed within 48 months of your renewal date.
- The hours must be started after the date of first licensure as a managing broker.
Washington State Department of Licensing
Street Address: 2000 Fourth Avenue West, Olympia, WA 98502
Mailing Address (Forms with no payments): P.O. Box 9021, Olympia, WA 98507-9021
Mailing Address (Forms with payments): P.O. Box 3917, Seattle, WA 98124-3917
Telephone: 360.664.6488
Fax: 360.586.0998